stille kraft

2016 — retail design semester 6

inter-reactive light installation and road show for BMWi e-car promotions. The fact that e-cars are completely silent and do not respond with acoustic feedback to the drivers, has been the starting point to replace the lost thrill of roaring motor sounds with a modular network of e-motorized lights, representing the goose-bumps triggered by the adrenalin emitting silent acceleration forces.
concept and design by maximilian volkenborn and tasso pavlidis.
special thanks to tasso, an awesome working partner!